Private Deal Platform — Phoenix Financials
The "Rich Man's Robinhood" for Serious Investors.
Overview
Unify investor access, deal distribution, and broker workflows into one system that:
Why This Fits Now
Investor Expectations Have Shifted
Today's investors are more tech-savvy and expect real-time visibility and personalized access.
Broker Bottlenecks Kill Deals
Opportunities die when reps don't pitch, or pitch poorly.
No Digital Visibility
Investors forget commitments and terms. Support burden rises. Trust erodes.
Compliance Constraints Are Real
No general solicitation. Broker-dealers require audit-logged communications.
Strategic Trajectory
With 20–40k HNW investors, the platform becomes an acquisition target for firms like Robinhood.
Detailed Deliverables
1. Investor Onboarding & Profiles (The Interest Graph)
Guided onboarding flow: accreditation (KYC) + 'Know Your Investor' (KYI). Capture investing preferences: sectors, stages, check size, risk appetite, horizon. Capture personal interests: golf, travel, philanthropy, lifestyle notes. Quick-join QR flow for events and summits. Preference center: content topics, frequency, channels, quiet hours.
Impact: Every investor has a living profile that drives personalized opportunities, content, and relationship-building from Day 1.
2. AI Matching Engine
AI uses investor profiles + holdings + behaviors to recommend: New deals, Curated market briefs (compliance-approved), Webinars, summits, and broker-led experiences. Confidence scoring + transparent matching. Feeds 'next best actions' directly into broker dashboards.
Impact: Investors see only what matters to them; brokers focus on warmest, highest-probability engagements.
3. Investor Portal
Gated, invite-only login. Portfolio View: positions, commitments, price paid, docs. Deal Catalog: curated opportunities, risks, disclaimers, approvals. Compliance guardrails: forced acknowledgments + version tracking.
Impact: Investors have 24/7 clarity into holdings and personalized opportunities.
4. Push & Email Alerts
IPO-style deal notifications, archived for compliance. Event/webinar reminders with RSVP tracking. Suggested Message Today: AI generates personal broker prompts from investor interests + local news/events.
Impact: Distribution happens in minutes, not days—with AI-powered personalization.
5. Broker Workspace & Toolkit
Dynamic cohorts (e.g., 'Nashville + Healthcare + Golf'). One-click campaigns to cohorts (email/SMS/app) with tracking + 'non-opener' lists. Holdings-aware content feed with compliance-safe AI briefs. Pitch Coach: deal talk tracks, objection handling, reinforcement snippets. Experiences: brokers host golf outings, dinners, trips, tracked in-platform.
Impact: Brokers scale relationships with precision, accountability, and AI assistance.
6. Community & Summits
Event objects (virtual & in-person) with sector taxonomy. AI-matched invites, RSVPs, waitlists, guest passes. Webinars with CEO/founder Q&As, auto-linked to deal catalog entries. Post-event analytics: attendance, interest lift, soft commitments.
Impact: Relationship-building moves beyond transactions into community.
7. Capital Seeker Intake
Structured submission: sector, stage, raise size, traction, docs. Internal triage workflow for approvals. Approved deals → automated notifications to investor cohorts.
Impact: Streamlined sourcing, fast distribution, and better deal flow.
8. Compliance & Security
Roles: Owner, Admin, Team, Broker, Investor. Content approval queues for campaigns and AI briefs. Immutable logs of every creation, edit, send, view. Export packs for regulators. RBAC, encryption, audit trails.
Impact: FINRA/SEC ready, with complete transparency.
9. Admin & Firm Control
Template libraries by role (firm, team, broker). Salesforce/CRM bi-directional sync: contacts, interests, holdings, activity logs. White-label partner mode for future monetization.
Impact: Centralized control, scalable infrastructure, and multi-firm potential.
Proof — What You'll See in the MVP
If onboarding + AI matching + compliance logs aren't perfect, nothing else matters. We start there.
Profile & Onboarding Flow
Guided investor profile + preference capture
Dashboard Clone
Portfolio view with holdings, docs, disclaimers
IPO-Style Alerts
Deal notifications archived and logged
Capital Seeker Intake Form
Structured submission with triage
Audit Logs
Every action captured, role-based permissions enforced
Timeline — Phased to Reduce Risk
Goal: Ship the highest-impact compliance-safe wins first (investor visibility + deal alerts), then layer broker tools, AI matching, webinars, and native apps.
Total program: ~14–20 weeks core
First wins land inside 30–45 days.
~3 weeks
Wireframes, KYC/KYI + dashboard skeleton, notifications proof
Risk reduction through stakeholder interviews, compliance review, and initial UI wireframes for investor portal with KYI profiles.
Investment — Phased Implementation
$142,000 USD
Total Core Investment (Phases I–IV)
Includes: full investor + broker platform, AI matching engine, compliance framework, and mobile apps.
Payment Structure: 40% at kick-off • 40% at feature-complete • 20% at final sign-off
Wireframes, KYC/KYI onboarding, investor dashboard skeleton, notifications proof, compliance review
Portfolio views, deal catalog, capital-seeker intake, RBAC, audit logs
Push/email alerts, broker workspace, webinars, compliance guardrails
Preference center, AI routing, native iOS / Android apps with push notifications
Phase V — Scale & Monetization (Optional)
White-label partner mode, multi-firm expansion, API licensing
$35,000
4–6 weeks
Optional enterprise expansion tier
Optional maintenance & optimization retainer: $3,500 / month after delivery
Metrics — What We Guarantee & Track
Measurable • Relevant • Auditable
≥80% of investors onboarded with full profiles
≥70% engagement on AI-matched deals/events
Days → minutes from approval to investor alert
"What do I own?" tickets ↓ 80%
Unique investor views tracked per deal + broker
≥70% of brokers using cohorts weekly
RSVPs, attendance, capital committed post-event
100% campaigns/alerts logged and archived
<1% dedupe error rate across Salesforce integration
≥99.5% availability during business hours
Next Steps
Confirm MVP scope with Onboarding + AI Matching as core
Compliance review & IT validation
Phase 0 kickoff: wireframes + data model
Deliver visible MVP in 30–45 days
Ready to modernize investor access, empower brokers, and scale deal flow?
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Ready to modernize investor access, empower brokers, and scale deal flow?